Alisha Crafton | Future Branches Austin

Future Branches Austin 2024

Site Tours and Reception: Dec 3, 2024 | Main Days: Dec 4-6, 2024

Austin Marriott Downtown, TX

Alisha Crafton

Chief Growth Officer Kasasa

As Chief Growth Officer, Alisha Crafton is responsible for revenue and client success at Kasasa, while ensuring a seamless experience for customer’s onboarding, growth and retention. Alisha has been an integral part of the sales and client success teams since she joined Kasasa in 2014 as a Client Success Manager.

Day One- December 4th 2024

4:00 PM Case Study: Decoding Real Growth: From Margin Compression to Sustainable Success

The risk of margin compression is putting community financial institutions under pressure like never before. With interest expenses outpacing operational costs and consumers expecting lower loan rates, it’s clear the status quo is no longer sustainable. It’s easy to get lost in the noise of the current economic environment. But the institutions that survive this storm will be the ones that master the success formula: increasing loan yields, optimizing deposit costs, and retaining existing consumers.

Key Takeaways:

1.         Capture new relationships in turbulent times: increase loan yields, reduce delinquency, and driving digital engagement that strengthens your institution.

2.         Optimize marginal cost of existing deposit dollars: lower your Cost of Funds and maintain liquidity, ensuring your institution remains profitable even under pressure.

3.         Retain existing consumers: Build lasting relationships with current customers by offering products and services that keep them loyal and engaged, reducing attrition in an increasingly competitive market.

Check out the incredible speaker line-up to see who will be joining Alisha.

Download The Latest Agenda