Ben Hopper

Managing Director of Retail Strategy Adrenaline

Ben Hopper, Managing Director of Retail Strategy, Adrenaline Ben oversees the delivery of branch network optimization and advisory services for retail transformation at Adrenaline. A key leader in retail delivery and network strategy, he develops successful client programs that optimize investments for the design and delivery of seamless, omni-channel customer experiences. Working in financial services since 2004, Ben has also held senior leadership at USAA and First Horizon.

Day One- December 4th 2024

12:15 PM Panel: The Real Estate Dilemma: Geographically Optimizing Your Branch Network

Banks are hitting the sweet spot this year in terms of how many branches they should have and where they should be. Bigger banks are doing this by closing branches or ‘optimizing’ their locations. Smaller institutions are doing this by expanding their networks to meet the needs of as many customers as possible. Join this panel discussion to hear more about how banks are optimizing and what kind of data they use to make that decision. Expect to hear about how panelists are:

· Acknowledging how foot traffic has changed over the past several years

· Utilizing market intelligence to decide where having branches makes sense based on the demographics

· Figuring out if your current branches have significant overlap and how each is performing

· Deciding where to close, how to select sites for openings and where to remodel

· Establishing what the success of your future network looks like so you know how to measure along the way

Check out the incredible speaker line-up to see who will be joining Ben.

Download The Latest Agenda