Growth starts with knowing where and when to invest next and being able to prioritize effectively. As banks and credit unions navigate rising costs, the shift to digital account opening, and mounting pressure to deliver returns on capital, market planning has become a critical competitive advantage. The strongest growth strategies aren't driven by instinct—they're powered by data. In this keynote, Ben Hopper, Head of Consumer Distribution & ATM Strategy at First Horizon Bank, will share how leading banks use market, customer, competitive, and demographic insights to identify high-potential opportunities, reduce investment risk, and build a stronger case for new branches.

Attendees will learn how to: 

• Evaluate market infill opportunities using demographic, competitive, customer, and performance data 
• Prioritize opportunities that will drive deposit growth
• Develop a strategic approach to network growth that supports sustainable returns