Craig Witsoe

Craig Witsoe has been the Chief Executive Officer of Elo since 2012.  Prior to Elo, Mr. Witsoe led efforts in various aspects of interactive and digital technology for over 20 years, with global experience in digital displays and retail commercial lighting. 

Building on Elo’s 40 years of touchscreen innovation and over 20 million global installations, Craig has led Elo’s latest generation of innovation focused on bridging the physical and digital consumer experience. Elo is making in-branch interactive easy with its industry leading commercial touchscreens, cloud-based EloView content delivery software, and EMV payment integration.  Elo has also modernized the world of interactive POS technology with its aesthetically pleasing, yet durable, new systems.         

Working with some of the largest businesses around the world, Craig is in a unique position to see the best digital interactive experiences, approaches to on-line into the physical realm and, more importantly, what consumer experiences will look like in the coming years.

Learn more about Craig and connect with him on LinkedIn at www.linkedin.com/in/craigwitsoe