Gabe Krajicek

Now is the time to take on new challenges, implement new products and programs, and invest in new opportunities – yet venturing into the ‘new’ can be fraught with dangers, from messy roll outs to lost chances, if there is not a solid infrastructure underpinning these initiatives. In this conversation, our panelists will talk about building the teams and processes that can make these forays into solid successes, all while being able to stay on top of the unexpected. This session will explore innovative strategies for revitalizing deposits, product lines, and customer acquisition, while making sure your people, processes, and tools are able to create the momentum required to get them off the ground. Discover how banks and credit unions are rethinking their approach to relationship banking, digital tools, and more in an effort to expand and mature. Gain practical takeaways to:  

• Identify low-cost and low risk opportunities for growth  
• Evaluate existing infrastructure when taking on new projects to make sure the organization is ready, and your people have the knowledge and training needed 
• Integrate new initiatives and products with existing product lines, processes and/or campaigns to enhance customer engagement and create a sense of interconnectedness 
• Set metrics to build in continuous assessment and improvement  

In this session, you’ll learn how scam and fraud prevention can evolve from a compliance checkbox into a competitive advantage. We’ll explore how solutions like SureLock™ not only protect account holders from increasingly sophisticated scams, but also open the door to stable, consumer-friendly non-interest income, without burdening your frontline staff. You will learn how to: 

• Reframe scam and fraud prevention as a value-added service that strengthens customer loyalty and trust 
• Implement proactive fraud detection tools that minimize staff intervention while improving customer outcomes 
• Generate non-interest income by offering fraud protection services in a transparent, customer-centric way 
• Shift fraud prevention from a reactive compliance task to a brand differentiator in your market