Future Branches 2019

November 18 - 20, 2019

Hilton Austin, Austin, TX

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Gina Bleedorn, Chief Experience Officer at Adrenaline

Gina Bleedorn


Chief Experience Officer
Adrenaline

As Executive Director of Adrenaline, Gina leads Brand Experience Strategy for clients and the agency. Her areas of focus include brand and marketing strategy, retail environments and holistic experience solutions. Adept in both traditional and interactive design, Gina has delivered outstanding brand and environmental solutions for financial institutions and retailers around the country.

Check out the incredible speaker line-up to see who will be joining Gina.

Download The Latest Agenda

Day One: Plotting and Designing an Efficient and Cost Effective Network

Wednesday, November 20th, 2019

12:05 PM Keynote: Get Network Smarter: Network Optimization for Maximum ROI

Despite declining traffic, retail bank branches are still the #1 driver of market share. Yet many are making costly branch investment decisions without sufficient intelligence to inform spend. As branches remain the most influential touchpoint affecting customer acquisition and advocacy, it’s never been a more critical time to get network smarter. In this session, you’ll discover how to align market opportunity with branch formats to create a branch tiering and investment roadmap that optimizes potential for your institution.
Key Learnings:
•How to right-size branch formats for optimal perceived presence
•How to rate branches based on market opportunity
•How to align investment tiers with opportunity for maximum ROI


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