Marsha Womack

First Vice President, Retail Banking Director Citizens Trust Bank

Marsha C. Womack joined the Citizens Trust Bank family in May 2017 as Vice President of the Alabama Division of the Commercial Banking Team. Ms. Womack brings over twenty years of experience in managing sales, business development, retail banking leadership and commercial lending strategies to the CTB Team.

Marsha was promoted to First Vice President, Director of Retail Banking for Citizens Trust in February of 2021. In this role, Marsha manages the planning, development, implementation, production and administration of all phases of Retail Banking, which include service, sales and the financial center network.

A native of Mobile, AL, Ms. Womack received her Bachelor of Science from the University of Alabama at Birmingham.

Always active in the community, Marsha has spent her spare time working and volunteering with many civic and non-profit groups throughout the greater Birmingham area. Currently, Marsha holds Executive Board seats for both BirminghamCREW and YouthServe Inc. She is also a member of Forum Women and Kiwanis Club of Birmingham. Additionally, Marsha was recently appointed to the CREW Network Global Board of Directors and serves as the Chair of the Audit Committee.

Day Two- December 5th 2024

2:20 PM Panel: Breaking Down Barriers: Moving Beyond the Silos Hindering Your Business

· Pinpoint the departments you need to collaborate with in order to have an end to end picture of your customer

· Create common objectives and organizational goals that help departments align

· Instill the importance of customer experience across the organization with trainings and CX advocates

· Make sure that your customer doesn’t see whatever seams might exist between the channels/silos

Day Three - December 6th 2024

12:00 PM Keynote Panel: Providing Easy to Access Financial Education to Deepen Customer Engagement

· Understanding that customers are going through a tough time financially at the moment

· Coming up with education that fits their specific needs and offering it in a way that makes sense for them

· Comparing tools and technology you can use to be providing this information

· Getting your team members trained to have conversations surrounding a customer’s financial health

· Harnessing the power of your branch to be a place where this information can be shared

Check out the incredible speaker line-up to see who will be joining Marsha.

Download The Latest Agenda