Marsha Womack

Marsha Womack

SVP Hope Credit Union

Marsha Womack is Senior Vice President at Hope Credit Union. Ms. Womack brings over twenty-five years of experience in managing sales, business development, retail banking leadership and commercial lending strategies. Marsha C. Womack joined Citizens Trust Bank in 2017 as Vice President of the Alabama Division of the Commercial Banking Team and was promoted to First Vice President, Director of Retail Banking for Citizens Trust in 2021.

A native of Mobile, AL, Ms. Womack received her Bachelor of Science from the University of Alabama at Birmingham. Always active in the community, Marsha has spent her spare time working and volunteering with many civic and non-profit groups throughout the greater Birmingham area. Currently, Marsha holds Executive Board seats for both BirminghamCREW and YouthServe Inc. She is also a member of Forum Women and Kiwanis Club of Birmingham. Additionally, Marsha was recently appointed to the CREW Network Global Board of Directors and serves as the Chair of the Audit Committee.

Building for Growth - Human Centered and Innovative Branches

9:10 AM Panel: Connecting Sales and Service: Incentives, Advice, and Relationship Growth

Helping customers identify and add new financial products that meet their needs remains essential to growth, but many institutions are rethinking how they encourage deeper relationships without creating friction for customers or pressure for employees. This panel explores how banks and credit unions are evolving sales cultures, incentive structures, and frontline expectations to support more relevant, trust-based product conversations. Speakers will discuss where traditional incentives still work, where they create unintended consequences, and how organizations are measuring success beyond product counts. The conversation will also address coaching, branch behaviors, and how to create sales accountability while protecting customer trust. 

  • Reassess incentive models for modern relationship banking  
  • Encourage product conversations that feel advisory, not transactional  
  • Measure cross-sell success through long-term relationship outcomes  
  • Coach frontline teams for trust-based growth

Check out the incredible speaker line-up to see who will be joining Marsha.

Download The Latest Agenda