Future Branches Austin 2021 Blog » In-Branch Research Briefs
Bank branches are still valuable to consumers, even those who use digital channels. As consumers increasingly seek out a ‘human touch’ for specific financial use cases, branches remain the dominant channel for consumers of all ages when opening new accounts and purchasing complex products.
With the advent of a mobile-centric world, the role of brick-and-mortar is under pressure to adapt. Fortunately, the same tools that are changing where the branch fits in to overall strategies are enabling their new roles.