November 18 - 20, 2025
JW Marriott Austin, TX
Briana possesses over a decade of experience with ARCA and has dedicated over 14 years to the financial and software sectors. In her pivotal role, she facilitates the Sales team in both pre-sales and post-sales activities, focusing on the discovery and analysis of how a financial Institution can best streamline and automate manual cash operations by identifying the proper hardware and software requirements for each environment, along with constructing comprehensive ROI projections to support the strategic deployment of resources.
Post-implementation, Briana's contributions extend to sales and technical service teams, offering in-depth analysis, training, and support for ongoing integration and optimization initiatives. Leading the Solutions Consultant team, she collaborates closely with Marketing, Go-To-Market strategies, R&D, and Reseller teams, contributing to a diverse array of projects from pilot programs to comprehensive field market research. Briana's fervor for operational excellence is matched by her strategic acumen in enhancing customer engagement and experience, underscoring her unwavering commitment to service excellence and innovation.
Check out the incredible speaker line-up to see who will be joining Briana.
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