Christofer Sundlof

Director of Retail Services UFCU

Chris Sundlof has over two decades of experience in leading retail financial services, specializing in cultivating member-obsessed cultures and driving sustainable organizational growth. As Director of Retail Services at University Federal Credit Union, Chris has spearheaded transformative initiatives that have elevated member satisfaction, driven record-breaking growth, and fostered a culture of empowered leadership. Chris is known for developing enterprise-wide sales and service models, optimizing staffing and profitability through data-driven approaches, and fostering a culture that strengthens retention and career development. His work has earned national recognition, including launching an award-winning Mobile Branch and achieving top-tier performance metrics across UFCU's branch network. Prior to UFCU, Chris served as Executive Vice President of Member Experience at Arlington Community FCU, where he co-led a values-based cultural transformation, enhanced digital banking capabilities, and elevated brand value through strategic marketing and community engagement. Chris is an MBA graduate of the University of Maryland Global Campus, a 40 Under 40 honoree with the Leadership Center for Excellence, and alumni of Leadership Austin's Essentials Class of 2023.

Building for Growth - Human Centered and Innovative Branches

11:20 AM Panel Remix: If Nothing Was Off Limits: Future Branch Ideas That Break the Mold

The goal is simple: gather bold thinkers, surface unexpected ideas, and explore whether the concepts that sound the most unconventional may be exactly what the industry needs next. In this fast-moving panel remix, each speaker will present one bold branch concept, unconventional strategy, or strong opinion they believe could reshape the future of the branch experience. From operating models to customer engagement to physical design, every idea is put on the table for debate as fellow panelists challenge assumptions, explore practical implications, and examine what it would take to make the concept work in the real world. The conversation then shifts to the audience, giving attendees time to exchange their own boldest ideas at their tables, compare what feels possible today versus tomorrow, and surface the kinds of thinking that often sparks the most valuable conversations long after the session ends.

Be inspired to:

Brainstorm bold branch concepts that challenge conventional assumptions about service, staffing, and space
Explore how unconventional ideas could realistically translate into stronger customer and employee experiences
Take a step back from day-to-day concerns to imagine the future of branches 5 or 10 years from now

Check out the incredible speaker line-up to see who will be joining Christofer.

Download The Latest Agenda