Chris Sundlof has over two decades of experience in leading retail financial services, specializing in cultivating member-obsessed cultures and driving sustainable organizational growth. As Director of Retail Services at University Federal Credit Union, Chris has spearheaded transformative initiatives that have elevated member satisfaction, driven record-breaking growth, and fostered a culture of empowered leadership. Chris is known for developing enterprise-wide sales and service models, optimizing staffing and profitability through data-driven approaches, and fostering a culture that strengthens retention and career development. His work has earned national recognition, including launching an award-winning Mobile Branch and achieving top-tier performance metrics across UFCU’s branch network. Prior to UFCU, Chris served as Executive Vice President of Member Experience at Arlington Community FCU, where he co-led a values-based cultural transformation, enhanced digital banking capabilities, and elevated brand value through strategic marketing and community engagement. Chris is an MBA graduate of the University of Maryland Global Campus, a 40 Under 40 honoree with the Leadership Center for Excellence, and alumni of Leadership Austin’s Essentials Class of 2023.