November 18 - 20, 2025
JW Marriott Austin, TX
Customers appreciate seamless transactions, but they stay loyal to institutions that make them feel valued. This panel will explore how banks can strike the right balance between technology-driven efficiency and genuine human connection—whether in person at the branch or through digital channels. Industry leaders will discuss strategies for fostering trust, and ensuring that every touchpoint, from chatbots to branch visits, reinforces a culture of care. Join us to discover how financial institutions can build lasting relationships that set them apart in an increasingly impersonal banking landscape. Here are four key challenges panelists will address:
AI is reshaping the financial services landscape, offering transformative opportunities for banks and credit unions– if there is the will, momentum, and cross-organization collaboration to put together the roadmap. In this fireside chat, Brandon McGee, Chief Digital Strategy Officer from A+ Federal Credit Union, will offer real-world insights on navigating the complexities of AI adoption. Attendees will learn about potential use cases for AI as well as considerations and strategic planning that can be used to align the organizational approach incorporating AI into your workflows, tools, and teams. The discussion will highlight examples of successful implementations, providing actionable frameworks for integrating AI into operations, digital platforms, and decision-making processes. Get insights into:
Check out the incredible speaker line-up to see who will be joining David.
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