Deborah Lumpkin | Future Branches Austin

Future Branches Austin 2025

November 18 - 20, 2025

JW Marriott Austin, TX

Deborah Lumpkin

Deborah Lumpkin

Senior Partner Centier Bank

FROM TRANSACTIONS TO RELATIONSHIPS: ELEVATING CX IN A TRUST-DRIVEN ERA

8:20 AM Panel: It’s All About Execution

You’ve built a branch or refreshed an old one - congratulations! Now what? Great strategies only succeed when executed effectively. This panel will dive into the real work of bringing people together around execution—creating accountability, celebrating wins, and continuously improving based on lessons learned. Panelists will share how their teams track performance, refine initiatives, and scale best practices across multiple locations to drive results. Through real-world examples, we’ll explore how branches have identified what works (and what doesn’t) using open codes, manual tracking, and performance metrics. From creating in-branch champions who will take your programs and elevate them, to doubling down on high-performing signage, to developing operations that work for unique settings, these panelists will highlight the power of data-driven decision-making, and some of its limitations. Plus, we’ll talk about what happens when things don’t go as planned! Our experts will discuss how to:

  • Diagnose problems without blame by shifting the focus to solutions and continuous improvement
  • Strengthen execution and improve outcomes through cross-collaboration, streamlining processes, and rewarding excellence
  • Foster a culture of both learning and accountability across their teams to create organizational momentum

DIGITAL STRATEGY RELOADED: RETHINKING PRIORITIES FOR 2026 AND BEYOND

10:10 AM From 3.6 to 4.96 in 30 Days: How We Doubled Our Google Reviews and Won the Hearts of 2,280 Clients

Did you know that 95% of consumers read online reviews before making a purchase and 93% say those reviews influence their buying decisions? In an era where your online reputation is your storefront, Google reviews are the new word-of-mouth—and they can make or break your brand.

Join us for this powerhouse session where we’ll take you behind the scenes of a bold, month-long collaboration between Marketing, MarCom, and Retail teams. Our mission: secure 1,000 new reviews in 30 days. The result? We crushed it with 2,280 reviews and skyrocketed our rating from 3.6 to 4.96—all in just one month!

Check out the incredible speaker line-up to see who will be joining Deborah.

Download The Latest Agenda