Melissa Woodworth has been in the banking industry for 23 years. She specializes in Branch/Retail Operations and has a passion for mentoring people and watching them thrive. In her previous role, she had the privilege of opening 10 new branch builds and watching the Dallas-Ft. Worth market grow. After nearly 19 years with her previous institution, she made a thoughtful move to Alpine Bank and is proudly serving the Greater Colorado Springs community. Melissa loves to make new connections so don't be shy about reaching out and connecting with her. You will always see her super active on LinkedIn!
Creating Trust and Loyalty Through CX and Connected Culture
7:00 AM Women in Banking Networking Breakfast
Start your morning with purpose at this exclusive gathering for women leaders and rising stars shaping the future of retail banking. Connect with peers, share challenges, spark new ideas, and explore opportunities to mentor others—or find a mentor who's walked the path ahead.
Tomorrow Starts Here - Imagining the Next Generation of Banking
9:50 AM Panel: What Gen Z’s Financial Behaviors Mean for Future Product and Engagement Strategies
Gen Z is entering prime financial decision-making years with different expectations, habits, and beliefs than previous generations. This panel explores what their financial behaviors reveal about product design, communication, loyalty, and channel preferences.
Speakers will discuss where traditional assumptions no longer apply and how banks and credit unions are:
- Adapting product messaging for emerging customer expectations
- Recognizing where trust is built differently with younger consumers
- Updating channel strategy with changing engagement habits
Check out the incredible speaker line-up to see who will be joining Melissa.
Download The Latest Agenda