Michael Mattone

Banks are hitting the sweet spot this year in terms of how many branches they should have and where they should be. Bigger banks are doing this by closing branches or ‘optimizing’ their locations. Smaller institutions are doing this by expanding their networks to meet the needs of as many customers as possible. Join this panel discussion to hear more about how banks are optimizing and what kind of data they use to make that decision. Expect to hear about how panelists are:

·       Acknowledging how foot traffic has changed over the past several years

·       Utilizing market intelligence to decide where having branches makes sense based on the demographics

·       Figuring out if your current branches have significant overlap and how each is performing

·       Deciding where to close, how to select sites for openings and where to remodel

·       Establishing what the success of your future network looks like so you know how to measure along the way