A strong product launch depends on the people bringing it to life every day. In this session, Michael Mattone, SVP and Chief Retail Banking & Experience Officer at Navigant Credit Union, shares how his team prepared the organization to successfully roll out their wildly successful in-house credit card program. From hands-on training, to aligning sales programs, and refining communication strategies, Navigant Credit Union's holistic approach built momentum and empowered employees to confidently launch the credit card. Michael will walk through what worked, what they learned, and how they're building on that early success—with over 1,000 cards booked in the first few months of the launch phase.

This session offers a practical roadmap for institutions preparing for their own major launches, such as: 

• Boosting confidence and consistency for frontline employees to use and talk about new products
• Implementing strategies that incentivize new product adoption
• Using early results to build momentum and keep growing