Ralph Scannell | Future Branches Austin

Future Branches Austin 2025

November 18 - 20 2025

JW Marriott Austin, TX

Ralph Scannell

Senior Strategy Leader City National Bank Of Florida

GROWTH BY DESIGN: BUILDING SMARTER FOR A RAPIDLY CHANGING MARKET

11:20 AM Panel: Strategies for Pivoting Toward Sustainable Growth

Now is the time to take on new challenges, implement new products and programs, and invest in new opportunities – yet venturing into the ‘new’ can be fraught with dangers, from messy roll outs to lost chances, if there is not a solid infrastructure underpinning these initiatives. In this conversation, our panelists will talk about building the teams and processes that can make these forays into solid successes, all while being able to stay on top of the unexpected. This session will explore innovative strategies for revitalizing deposits, product lines, and customer acquisition, while making sure your people, processes, and tools are able to create the momentum required to get them off the ground. Discover how banks and credit unions are rethinking their approach to relationship banking, digital tools, and more in an effort to expand and mature. Gain practical takeaways to:  

  • Identify low-cost and low risk opportunities for growth  
  • Evaluate existing infrastructure when taking on new projects to make sure the organization is ready, and your people have the knowledge and training needed 
  • Integrate new initiatives and products with existing product lines, processes and/or campaigns to enhance customer engagement and create a sense of interconnectedness 
  • Set metrics to build in continuous assessment and improvement  

FROM TRANSACTIONS TO RELATIONSHIPS: ELEVATING CX IN A TRUST-DRIVEN ERA

2:15 PM Panel: Strengthening Small Business Banking

Small businesses are the backbone of local economies, but meeting their unique banking needs requires tailored strategies and innovative solutions. This panel will explore how banks and credit unions can strengthen their small business banking offerings to drive growth, deepen relationships, and create long-term value for both the institution and the businesses they serve. Industry leaders will share insights into designing specialized products, streamlining loan processes, and leveraging technology to provide personalized support for small business owners. The discussion will also address challenges such as building in the processes and features that can small business clients, balancing risk management with accessibility, and delivering seamless service across channels. Attendees will gain actionable strategies to position their institutions as indispensable partners to small businesses in their communities. 

  • Building products and services tailored to small business needs 
  • Streamlining approvals and improving access to credit for small businesses 
  • Leveraging data and technology to deliver personalized support and advice

Check out the incredible speaker line-up to see who will be joining Ralph.

Download The Latest Agenda