Sinaed Kuntzman

At the heart of our business is a simple mission: to serve our consumers. Whether they’re opening accounts, borrowing, or transacting, we provide a wide range of financial solutions tailored to their needs. In this fireside chat, we’ll explore effective strategies for driving engagement across channels—digital, contact centers, and physical branches. More importantly, we’ll discuss how to create meaningful, lasting relationships by balancing convenience with connection. Every channel plays a unique role in the consumer journey. Relationships can begin anywhere but must be nurtured everywhere. We’ll share our vision of the ideal experience, along with the principles and success metrics that guide us, plus, how we use the "home advantage" to make our branch interactions impactful. Join us to discover how serving consumers well—whether for a reason, a season, or a lifetime—can lead to deeper trust, stronger loyalty, and growth powered by genuine advocacy. Simply said, they came to us for a reason, when we do more we serve them across seasons, and if we do it right it becomes a partnership of a lifetime! Walk away with inspiration to: 

• Re-envision your ‘ideal’ cross-channel experience to challenge traditional thinking around what customers want 
• Re-defining the success metrics for your channels to focus on how they work together to create a unified experience 
• Re-invigorating your branch, contact center, and digital channels with a mission that resonates with members and employees alike and creates long term loyalty