Aleda DeMaria

As digital ecosystems evolve, banks are no longer confined to traditional channels—instead, they are embedding financial services directly into platforms where customers already engage. This panel will explore how Embedded Finance and Banking-as-a-Service (BaaS) are transforming the financial landscape, enabling banks to extend their reach through fintech partnerships, retail collaborations, and API-driven solutions. Experts will discuss the strategic opportunities of BaaS, key regulatory considerations, and how financial institutions can leverage this model to: 

• Drive growth and create revenue streams on emerging digital and partnered channels 
• Position themselves at the center of an increasingly interconnected digital economy 
• Enhance customer experiences be offering more opportunities to integrate their finances