Alyssa Arredondo

Alyssa Arredondo has been working in the payments industry for over 20 years. Her career includes managing large co-branded and affinity credit cards for US Bank and HSBC for 13 years.  In 2009 she joined Entrust Datacard working in the Financial Vertical Marketing group. In this role, she and her team drove global go-to-market strategies for multiple  business lines, including Central and Instant Card Issuance.  She recently changed roles and is now the Direction of Financial Solutions Marketing with a focus on helping financial institutions increase profitability of their card programs and improving customer experience.