Ashlee Battocletti

What if your branch network could be designed with precision based on customer behavior and market analytics? This session dives into how financial institutions are using data to optimize branch locations, tailor designs to community needs, and create purpose-driven spaces. Discover how analytics can inform decisions about branch formats, staffing models, and the integration of digital tools like ITMs and self-service kiosks. Gain actionable insights on aligning your branch strategy with the evolving expectations of your customers while maximizing operational efficiency. Learn how to: 

• Identify the data that you need and how to ask for it in a useful way 
• Understand predictive analytics that can be used to identify growth opportunities, optimize branch strategies, and improve customer engagement by anticipating needs 
• Explore metrics to measure success and identify areas for improvement