Benjamin Maxim | Future Branches Austin

Future Branches Austin 2025

November 18 - 20, 2025

JW Marriott Austin, TX

Benjamin Maxim

Benjamin Maxim

Chief Innovation Officer Michigan State University FCU

FROM TRANSACTIONS TO RELATIONSHIPS: ELEVATING CX IN A TRUST-DRIVEN ERA

11:00 AM Keynote Case Study: Innovation in Action: Building an R&D Team to Drive Transformation

In this session, Ben Maxim, Chief Innovation Officer at MSUFCU, will share the exciting journey of building a cutting-edge R&D team and the innovative solutions they’re currently piloting to revolutionize the member experience. MSUFCU’s R&D team is leading the charge in testing new technologies such as smart locker systems, which allow members to securely pick up foreign currency, debit cards, and other items from both in-branch and secure off-site locations. Ben will showcase how the team is piloting new initiatives to elevate the overall member experience. Learn about the practical challenges and successes of piloting these innovations, and gain insight into how R&D teams can drive transformation in a fast-paced financial landscape. This session will provide actionable insights for anyone looking to: 

  • Foster innovation within their own financial institution by harnessing the creative talents of employees 
  • Successfully integrate new technologies that meet the needs of modern banking members 
  • Build innovative products and programs smarter, faster, and within a proven framework 

Check out the incredible speaker line-up to see who will be joining Benjamin.

Download The Latest Agenda