Benjamin Maxim

In this session, Ben Maxim, Chief Innovation Officer at MSUFCU, will share the exciting journey of building a cutting-edge R&D team and the innovative solutions they’re currently piloting to revolutionize the member experience. MSUFCU’s R&D team is leading the charge in testing new technologies such as smart locker systems, which allow members to securely pick up foreign currency, debit cards, and other items from both in-branch and secure off-site locations. Ben will showcase how the team is piloting new initiatives to elevate the overall member experience. Learn about the practical challenges and successes of piloting these innovations, and gain insight into how R&D teams can drive transformation in a fast-paced financial landscape. This session will provide actionable insights for anyone looking to: 

• Foster innovation within their own financial institution by harnessing the creative talents of employees 
• Successfully integrate new technologies that meet the needs of modern banking members 
• Build innovative products and programs smarter, faster, and within a proven framework 

As digital ecosystems evolve, banks are no longer confined to traditional channels—instead, they are embedding financial services directly into platforms where customers already engage. This panel will explore how Embedded Finance and Banking-as-a-Service (BaaS) are transforming the financial landscape, enabling banks to extend their reach through fintech partnerships, retail collaborations, and API-driven solutions. Experts will discuss the strategic opportunities of BaaS, key regulatory considerations, and how financial institutions can leverage this model to: 

• Drive growth and create revenue streams on emerging digital and partnered channels 
• Position themselves at the center of an increasingly interconnected digital economy 
• Enhance customer experiences be offering more opportunities to integrate their finances