Brandon McGee

Chief Digital Strategy Officer A+ Federal Credit Union

Brandon McGee is the Chief Digital Strategy Officer for A+ Federal Credit Union in Austin, TX. He has responsibilities for Digital, Marketing/Advertising and A+Gives. Prior to joining A+FCU, Brandon held leadership roles with Fiserv, Facebook, Dell and Huntington Bank. Brandon is a Purdue University graduate with an MBA from Butler University, and in 2016 founded the blog www.aiecommerce.com.

FROM TRANSACTIONS TO RELATIONSHIPS: ELEVATING CX IN A TRUST-DRIVEN ERA

3:40 PM Panel: Building an AI Roadmap: Insights for Banks and Credit Unions

AI is reshaping the financial services landscape, offering transformative opportunities for banks and credit unions– if there is the will, momentum, and cross-organization collaboration to put together the roadmap. In this fireside chat, Brandon McGee, Chief Digital Strategy Officer from A+ Federal Credit Union, will offer real-world insights on navigating the complexities of AI adoption. Attendees will learn about potential use cases for AI as well as considerations and strategic planning that can be used to align the organizational approach incorporating AI into your workflows, tools, and teams. The discussion will highlight examples of successful implementations, providing actionable frameworks for integrating AI into operations, digital platforms, and decision-making processes. Get insights into:

Identifying use cases where AI can be helpful to financial institutions
Developing an AI implementation strategy tailored to your institution's needs
Considering ethical implications in AI deployment, including data privacy, bias reduction, and more
Defining metrics to measure success in an experimental environment

Check out the incredible speaker line-up to see who will be joining Brandon.

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