Bryan Hughes is the Chief Sales Officer at First Bank, where he leads sales strategy and growth initiatives across retail banking, treasury management, and commercial banking. Bryan began his banking career in 2003 with a super-regional bank, joining a management training program and progressing into commercial lending. After five years of building his foundation in banking and business development, he joined First Bank in 2008. Since joining First Bank, Bryan has played a key role in transforming the bank’s retail division, leading a shift from traditional transaction-focused service to a proactive relationship-based approach centered on identifying client needs and recommending tailored financial solutions. Today he spends time listening for the needs of business owners, developing solutions and bringing awareness with marketing, and developing team members to understand their why. As a member of the Executive Team, he has helped design and implement sales strategies that align retail, treasury, and commercial banking teams around a common goal of deepening relationships and delivering value to clients. Passionate about leadership, coaching, and helping others reach their potential, Bryan is dedicated to developing teams that create meaningful experiences for customers and communities alike. Outside of banking, he enjoys traveling, staying active through fitness, following Formula 1 racing, and helping others discover and pursue their purpose