November 18 - 20, 2025
JW Marriott Austin, TX
Empowering employees to embrace cross-selling, upselling, and other sales strategies requires a balance of training, motivation, and alignment with customer needs. This session will explore practical methods for equipping staff with the skills and confidence to identify opportunities, deliver value-driven recommendations, and foster deeper customer relationships while achieving organizational sales goals. We will talk about incentives for sales coupled with messaging that de-stigmatizes and de-pressures the ‘salesperson mindset’, the fear of ‘being too pushy’, and encouraging employees to connect customers with products and services that they will be interested in. Get advice on ways to:
Check out the incredible speaker line-up to see who will be joining Cassie.
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