Chris Boler

Chief Member Experience Officer (CXO) ORNL Federal Credit Union

Chris is Chief Member Experience Officer at ORNL FCU, leading the Retail, Call Center, ITM, Facilities, and Wealth Management divisions. He joined ORNL FCU in 2010, advancing through mortgage and retail leadership roles before serving as President & CEO of 7, LLC from 2016 to 2024, when he stepped into his current role. Chris holds a B.S. in Business Management from Carson-Newman University and an MBA from the University of Tennessee-Martin. He is a graduate of the Southeast Regional CUNA Management School, where he earned the Hugh Watson Award for leadership excellence, and holds a Certified Chief Executive (CCE) designation from CUES. He resides in East Tennessee and serves on the advisory boards of the Boys & Girls Club of the Tennessee Valley and The Salvation Army – Knoxville Command. Above all, Chris is a proud husband and father of two, and values the time he spends with his family as much as his work in the community.

Creating Trust and Loyalty Through CX and Connected Culture

2:00 PM Panel: ITMs and the Redefinition of Human Connection

ITMs are forcing institutions to rethink what relationship banking looks like when service, advice, and trust are delivered remotely. This fireside chat explores how digital appointment models, video interactions, remote advisory teams, and centralized expertise are changing customer expectations and operating models. The conversation will address where ITMs are succeeding, how to increase usage and comfortability, and how institutions are blending them into their branch strategy seamlessly.

Attendees will walk away knowing how to:

Evaluate where ITMs add real customer value
Redesign interactions for remote engagement
Blend digital and physical experiences more intentionally
Measure success beyond adoption rates

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda