Chris Turnley

As customer expectations and market dynamics evolve, banks and credit unions must take a data-driven approach to optimizing their branch networks. This fireside chat will explore how financial institutions can harness geographic and demographic insights to identify growth opportunities, expand into new markets, and reach untapped customer segments. We will also discuss strategies for balancing investment in revitalization with budget constraints, maximizing the value of existing locations, and ensuring branches remain a vital part of the customer journey. Join this conversation to gain actionable insights on: 

• Positioning your branch network for long-term success 
• Measuring the ROI of your branches and using data to determine your priorities for new branches and branch investments 
•  Identify growth opportunities and implement accordingly