Future Branches 2019

November 18 - 20, 2019

Hilton Austin, Austin, TX

Erin Kolb, Senior Director, Global ATM Network Product Management at Visa

Erin Kolb


Senior Director, Global ATM Network Product Management
Visa

Check out the incredible speaker line-up to see who will be joining Erin.

Download The Latest Agenda

Day Two: Reading Your Customer’s Mind: Balancing High Tech and High Touch

Tuesday, November 19th, 2019


11:40 AM Keynote: The Strategic Use of Retail ATMs to Expand Branded Points of Presence

Much of the focus for financial institutions today is on growth and the defense of existing markets.  Customer acquisition and retention in the highly competitive banking sector is spawning new and creative strategies designed to ensure seamless, cost-effective access for existing cardholders while simultaneously garnering new accounts.  Strategic ATM distribution plays a key role in this new world. How do you optimize your existing footprint yet find the resources to grow and defend markets?  We discuss the approach one financial institution has taken as it grapples with greater competition, higher growth objectives and the need for streamlined customer engagement and experience. Please join us for this session where you will learn:
•The strategies that were adopted and why
•The successes and challenges along the way
•The next step in this transformation journey