Gary Meyer

How can banks use their physical branches to reinforce brand identity and purpose? This panel will explore how financial institutions are redesigning their branch spaces to align with evolving goals while creating a seamless brand experience across all formats. Panelists will share strategies for leveraging digital signage, design elements, and messaging to engage customers, as well as examples of innovative branch concepts—from tech-integrated spaces that mirror digital branding to community-focused layouts and hubs. Gain practical insights into crafting a branch experience that reflects your bank’s mission and resonates with your local audience. We will talk about: 

• The dos and don’ts of integrating and placing new features and technology 
• Real world examples of design that tell stories and elevate brand messaging 
• Bringing your organization’s identity into spaces in meaningful ways that influence or inform the customer/member branch experience