Heiwote Tadesse

Heiwote Tadesse

EVP- Chief People Officer Associated Credit Union
My career at Associated Credit Union (ACU) began in 2000, and I have steadily progressed into leadership roles. This includes overseeing the Asset Recovery team during the financial crisis and managing staff transitions amid the challenges of COVID-19. Currently, as the Executive Vice President and Chief People Officer, my focus is on developing innovative strategies and platforms to drive operational excellence and help our employees and members reach their fullest potential. I prioritize compassion and wellness, striving to create an inclusive environment where both our team and our members can thrive.

Building for Growth - Human Centered and Innovative Branches

12:20 PM Panel: The Contact Center at the Center: Turning Every Interaction Into Connection

For many customers and members, the contact center is where expectations are tested most directly, especially when they need quick answers, continuity, or support that spans multiple channels. This panel explores how banks and credit unions are strengthening call center capabilities and connectivity between contact centers, branches, and digital platforms to create seamless experiences. The discussion will also examine how tools, training, and technologies are helping frontline teams elevate service. As institutions rethink their contact center, the panel will explore what changes will make it truly part of a connected frontline strategy that improves both efficiency and customer confidence.

Find out more about how to: 

  • Equip contact center teams with tools to improve both efficiency and quality of conversations 
  • Connect frontline channels to create a unified experience across interactions 
  • Create visibility into digital and branch activity, product relationships, and banking needs so conversations can begin with context  

Check out the incredible speaker line-up to see who will be joining Heiwote.

Download The Latest Agenda