Branches can do more than extend a financial institution's footprint—they can become trusted community hubs that strengthen local relationships, increase visibility, and create lasting value for both members and neighborhood organizations. Hear from James Chang, President & CEO, and Dwayne Hines, Vice President of Marketing, and Jaime Marks, Chief Growth Officer at Paseo Credit Union about how they reimagined a smaller branch as a shared community space where local nonprofits and organizations can gather, collaborate, and connect. Learn how intentionally designing branch space around partnerships and community engagement has helped deepen trust, generate meaningful referrals, and position the credit union as an integral part of the neighborhoods it serves. Take away ideas for how to:

• Identify markets where a community hub model can strengthen local presence and support growth

• Transform smaller branch footprints into spaces that foster partnerships and community engagement

• Build mutually beneficial relationships with nonprofits and local organizations that generate long-term value

• Design branch experiences that encourage trust, visibility, and authentic connections