Jonah LaFollette

Chief Strategy Officer Foothill Credit Union

Jonah LaFollette joined the Foothill team in January 2022 as Chief Strategy Officer leading Marketing, Business Development, Strategic Growth, Project Management, and Digital Experience. Jonah brought new insights and process to the Credit Union’s ALCO committee to include a pricing committee and approval workflow. He worked with credit union stakeholders to develop a comprehensive data analytics strategic roadmap, resulting in dashboards to cover business critical data for all company divisions. Additionally, Jonah guided the Marketing & Business Development efforts to a “market based” approach, helping Foothill members' financial needs as economic conditions change.

Jonah has held senior management roles at Matadors Credit Union as Vice President of Information Technology from 2015 – 2019. Prior to starting with Foothill Credit Union, he served as Vice President of Information Technology & Business Intelligence from 2019 - 2021 at First Entertainment Credit Union.

Jonah grew up in central Florida and has lived in Southern California since 2005 with his wife and two boys. Jonah received his Associates of Science in Computer Programming in 2004 from Florida State College, Bachelor’s of Organizational Management from Warner University in 2007.

FROM TRANSACTIONS TO RELATIONSHIPS: ELEVATING CX IN A TRUST-DRIVEN ERA

9:40 AM Keynote: Beyond the Tech Stack: A Strategic Conversation on Building Teams That Scale with Technology

What if the secret to competing with big banks isn't just better technology—it's a better approach to technology?

Join Jonah LaFollette, Chief Strategy Officer at Foothill Credit Union, and Andrew Piron from BusinessNext for an honest conversation about transformation that actually works. This isn't another vendor pitch or feature demo. It's the real story of how a mid-sized credit union built a winning strategy by thinking beyond individual software solutions.

Jonah will share Foothill's journey from fragmented systems to unified member experiences, including the challenges they faced, and lessons learned along the way. Andrew brings perspective from working with dozens of institutions navigating similar transformations, highlighting what separates the winners from those still struggling with data silos.

You'll discover a practical framework that goes beyond technology to include strategy, process, and—most importantly—people development. Because the institutions thriving in today's competitive landscape aren't just buying better software; they're building better approaches to how technology, teams, and member experience work together.

Whether you're a CEO evaluating your next strategic move or a team leader implementing change, you'll leave with actionable insights and the confidence that transformation doesn't have to be overwhelming when approached strategically. This is the conversation that changes how you think about competing and winning.

Check out the incredible speaker line-up to see who will be joining Jonah.

Download The Latest Agenda