Kevin Farley is the Vice President of Marketing for United Heritage Credit Union in Austin, TX. He oversees marketing strategy, business analytics, communications, member engagement and the United Heritage Charity Foundation for the $1.6B institution. Prior to UHCU, Kevin held leadership roles at Dell, Meritage Homes and several national consumer brands. He is passionate about blending data-driven strategy with creative campaigns that make a real connection, including UHCU’s “Buy a House, Get a Puppy” promotion and "Banking for a Cause."