Melanie Jordan

In this fireside chat, Melanie Jordan of Zions Bancorporation explores what it takes to evolve a branch network in a time of transformation—when the role of the branch, and the role of the banker, are both shifting. This conversation will unpack why one-size-fits-all doesn’t work, and how to design branch playbooks that align strategy with culture, data with human insight, and performance with purpose. You’ll hear practical insights on: 

• Placing branches within a broader ecosystem – partner cover, marketing, staffing, and customer opportunity – not just designing generic branches. 
• Navigating a workforce that ranges from deeply tenured operational veterans to brand-new, early-career bankers—and how to support both 
• Training and coaching strategies that transform bankers from service providers to trusted advisors 
• Integrating technology, data, and innovation without losing sight of human relationships at the core of community banking