Exagens MoneySparxs enables credit unions and community banks to cost-effectively win against big banks by digitally extending your natural competitive advantage of being people and community first. It fuses behavioral economics, neuroscience, advanced data analytics, psychology, and AI to understand the financial decisions of people and then proactively provide them with access to highly individualized, informational, and actionable personal and community insights, tips, and advice (collectively referred to as Sparxs) designed to emotionally engage people and catalyze them to save, spend, borrow and invest wisely.

Our Behavioral Banking solutions have been responsible for improving the financial lives of millions while simultaneously increasing engagement, digital sales and adoption/usage, thereby improving financial institutions’ top line while delivering operational efficiencies to strengthen the bottom line. As a result, Exagens and its solutions have received multiple industry awards including ones from EFMA, Celero and OCTAS and has been named a Cool Vendor in Banking by Gartner.