Trial Run is a cloud-based product that lets banks conduct business experiments on branches and markets to test innovative ideas. Trial Run facilitates rapid and accurate decision making around these ideas thereby helping banks create branches of the future. Banks can test new ideas at low cost and low risk to find out what works and what does not in a data driven manner. Banks can test ideas such as increase/decrease in branch area, branch community centers, digital signage's, video banking ATM's, personal teller kiosks, staff training's, branch operations etc.

Trial Run grew out of nearly two decades of experimentation experience at Fractal Analytics – a global strategic analytics partner to Fortune 100 companies.