November 18 - 20, 2025
JW Marriott Austin, TX
Trial Run is a cloud-based product that lets banks conduct
business experiments on branches and markets to test innovative ideas. Trial
Run facilitates rapid and accurate decision making around these ideas thereby
helping banks create branches of the future. Banks can test new ideas at low
cost and low risk to find out what works and what does not in a data driven
manner. Banks can test ideas such as increase/decrease in branch area, branch
community centers, digital signage's, video banking ATM's, personal teller
kiosks, staff training's, branch operations etc.
Trial Run grew out of nearly two decades of experimentation experience at
Fractal Analytics – a global strategic analytics partner to Fortune 100
companies.