The MSR Group is a nationally known, full-service research firm specializing in combining AI technology with traditional market research methods. We are the only market research firm in the world that provides in branch and drive through real time AI to measure the customer/bank employee interaction. This allows real time feedback to bank managers on each customer interaction and the analysis of completed of transactions in near real time. Naturally we also provide traditional CX measurement, brand awareness, advertising, and creative testing and more. Our goal with each client is to provide all data on “one pane of glass” meaning one integrated dashboard. We evaluate our success on yours and our approach to market research and AI reflects that. We start by understanding your organization’s goals, collaborate to find the best research methods to both achieve your goals and stay within budget, and the analyze the results to help you come away with actional information. Some market research companies will simply provide you with the service you ask for, even if there’s a better option. That’s not us. We listen to your needs and deliver a service customized to help you collect the information you need to achieve your goals.